The call you make before you hire a COO.
We install the financial clarity, leadership structure, and AI-enabled systems that let innovative founders scale sustainably.
Trusted by founder-led expertise firms across consulting, digital, and professional services
What We Do
We help founder-led firms build the operating infrastructure to scale
Sharpen Your Strategic Foundation
We help you clarify your ICP, position your firm precisely, and build the go-to-market architecture that makes growth intentional, not accidental.
Build Systems That Scale With You
We install operating infrastructure that grows with your firm through financial visibility, leadership frameworks, and AI-enabled workflows that reduce founder dependency.
Operate at the Frontier
The AI era isn't a moment to adapt to once. It's a continuous surface to stay on top of. We help you build the Frontier Operations posture that keeps you ahead.
5-Minute Diagnostic
You’re building. You’re adapting. But your firm isn’t scaling the way it should.
The Growth Readiness Assessment identifies exactly where operational drag is slowing you down, and what to do about it.
Get My Growth Readiness Report →
Meet Larry
Hi, I’m Larry. Your operations and growth strategy coach.
I’ve spent 15+ years building and scaling founder-led service businesses, as COO, operator, and advisor. I work with Innovator and Thought Leader founders who are ready to professionalize their operations before their next stage of growth.
My work sits at the intersection of operating architecture and AI-enabled systems, the COO-level infrastructure that lets you scale without chaos.
"I’m not a growth hacker or tactical executor. I’m the strategic partner you bring in before you’re ready to hire a COO."Learn More About Larry
Client Results
What founders say
Larry came in and added tremendous visibility and structure around our budgeting, sales process, account management, and content outreach. He transformed the way we do business without changing the core of who we are.
Jason
CEO, 33 Sticks
prism+spire enabled us to go from an agency running on vibes, luck, and momentum to a growth-focused business with clear goals and a leadership team aligned around achieving them.
John-Henry
Founder & CEO, Growth Plays
CAUTION: If you engage prism+spire, you will no longer have an ordinary business. I've known and trusted Larry Waddell's perspectives on these challenges for over 20 years.
Russ
Managing Member, CapEx Advisory Group
Ready to build a firm that scales without depending entirely on you?
You’ve outgrown your current operating model. The systems that got you here aren’t built for what’s next.